1. Introductory Text
Site visitors rarely read introductory paragraphs on their first visit. Why? Most people arrive at a site via a search engine, so they often bypass the home page. Others, of course, follow a link to a home page, or click on a Home link inside the site to see what else it has to offer, so an introduction isn’t useless, but make it short and sweet, answering the what and the why in as few words as possible. The same goes for introductory text on interior pages.