Since ships change itinerary on a seasonal basis and are relo- cated given market demand, the mobile nature of the supply points poses a challenge of global re-supply. On the other hand, this ability to relocate is also a fundamental factor in ensuring the agility of cruise operators to tap into emerging new markets and exit satu- rated matured markets with great velocity and minimal costs. This capacity to follow trends, and to some extent set them, is dreamed off in other segments of tourism like land resort and classic hotels were infrastructure investments are largely fixed.