a. Management Dilemma- Step 1 is identifying the management dilemma. The dilemma that the hospital faces is how to increase the bed-occupancy rate and what can the hospital do to gain more business than its competitors.
b. Management Question- Step 2 is how to differentiate itself and step out of the shadow of its competitors.
c. Research Questions- Step 3 consists of defining the research questions The questions focus on how to distinguish itself and convey its commitment to children and to the highest-quality and most medically advanced care.
d. Investigative Questions- Step 4 consists of investigative questions such as “How do parents come to a decision on where to bring their children?” and “How do we gain more customers from surrounding counties?”
e. Measurement Questions- Step 5 consists of some questions with supplied answers that range on a scale of 1 to 5 (bad to good). These questions can include those about distance to home, comfort of leaving children in the hospital’s care, feelings of technology and medical quality.