Beverage Industry Growth & Rising Per Capita Income
Rising personal income throughout the world gives consumers more disposable income to purchase non-essential items like Coca-Cola.
Coca-Cola is enjoyed on a per capita basis much more in some countries than in others. This gives Coca-Cola the opportunity to focus on countries with low levels of per capita consumption as the market is less saturated.
About 50% of teens and young adults have not enjoyed a Coca-Cola in the last 30 days. Coca-Cola still has a long growth runway ahead.