CASE STUDY QUESTIONS MIS IN ACTION
1. Assess the people, organization and technology issues for using social media to engage with customers.
2. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
3. Should all companies use Facebook and Twitter for customer service and adverting? Why or why not? What kinds of companies are best suited to use these platforms? Visit the Facebook and Twitter pages of Levi’s Starbucks, or another company of your choice. Describe all of the ways the company is using its presence at these sites for engaging with customers, and their business benefits.