9. Recommendations
Based on the research findings, the following recommendations can be presented for this study:
1- Juices Companies should adopt the factors that have great influence on consumer's perception of product quality
as an incentive to consumers to choose their product. This will lead to enhance the competitive advantage for the company and increase its market share.
2-It is important that juices companies and marketers learn more about the green products in order to develop a package that has no trouble on environment (friendly packages to environment).In order to build consumers' awareness toward environment and to build consumers' responsibility toward it.
3-It is important that juices companies and marketers learn more about the attributes that consumers seeks to get in their products through regular polls of consumers, consumers' compliments or suggestions.
4-Great attention should be paid to promotional role of packaging to be more attractive because it plays critical role to attract more consumers, it is very important to put into consideration using variety of media to enhance this role, because consumers have different viewpoints toward product. (By designing and implementing the promotional plans timely).
5- Juices Companies and marketers should keep up with the continuous improvement to establish a distinctive and competitive position. This may require a clear understanding of their consumers' recreational attitudes and preferences, through product innovation, development and redesign.
6- The package design has a very strong impact on consumers’ perception. According to previous analysis, results had proved that different elements of package design played very important roles, such as picture, size, color, and shape. Consumers are willing to have easy instructions on the package, an easy handled/opened/closed package. All these elements contribute to attract consumers’ attention and interest. The combination of these elements gives the product more attraction.