Fourth, this study also reveals new pricing dimensions that
were not captured by previous research. Although previous
work has often highlighted three common pricing dimensions
(cost-plus, adaptation, and nonprice competition), we
found two additional elements to be relevant. These are the
market intelligence and new-competition focus dimensions.
These two dimensions may well be the result of a new business
climate, one that is more competitive and global, yet
more transparent in the current knowledge economy. Scholars
need to validate the relevance of these additional pricing
dimensions with other firms.