The lead investor indicated a willingness to sup- ply additional funding. However, he wanted to see a clear marketing plan and customer contracts that garnered a significant portion of the total sale up front to help cover systems integration expenses.
Hastings then presented the data he had gathered from company visits and industry expert sources, addressing first the Fortune 500 niche then the telephone company niche, and lastly, the telephone switch manufacturer niche. From these data, SR Corp's attack plan would be formed.