Improper brooding practices can result in poor livability, poor flock uniformity and overall poor performance in the pullet and hen house leading to a higher chick cost. Obtaining a body weight at 7 days is an excellent indictor of how successful brooding management has been. This weight can be used as a “tool” to help illustrate the difference between well managed and poorly managed farms. The target body weight at 7 days is approximately 4 times the day old chick weight. If this level of performance is not achieved, pre-placement and brooding management techniques should be critically evaluated.