This one's relatively new, but the trend is already predictable: a large font often in white (usually sans serif and all caps) slapped directly over the lead actor's face. The phrase will be either nebulous ("I am love") or provocative ("I shot my wife"). Now imagine the same poster with the phrase in small print next to the actor's face. Boring, isn't it? This poster trend lets the designer take a simple sentence and a darkly-lit headshot -- both of which would be boring on their own -- then combine them with enough pretense to pass them off as deep. If you aren't Barbara Kruger, give it a rest.