another commercial. This advert use Thai tradional dress and Thai painting to show Thai identity. which hardly found in this country's commercial now days. The pictures shown above were chosen form Regency Thai brandy advertisement. It is try to communicate with audience by conveying aesthetic Thai identity, the beauty of art, primitive culture and literature in the eyes of the nation. The producer bring a lot of culture that it is very interesting in Thailand, including the lications , which show Thai planting are immensely value. There explain this brandy is made by Thai and it shows Thai atyle . Also, it persuades Thai people to be proud of Thai product and Thai capability. As stated in Feathers tone (1993:13) that cultural sign is apparent movement, individuality of taste and sense of style in lifestyle.
Another significant idea is to consider how the messages are demonstrated. Organizer created indirect appeal advertising because in Thailand has the law that it can not show direct product relate to alcohol in any advertisement. For that reason the producer decided to show a lot of Thai culture, literature, tradition and custom instead. Also, Regency advertisement bring many things from the natural beauty, wildlife in the forests, waters, minerals, gems, and it is also shows wisdom of Thai citizen, which are present in the authentic concept. They are express to Thai weaving, art performances and the story to convey the beauty of Thai literature. There, in the image in there advertising that I was chosen which use gorgeous wowen in traditional Thai dress stand in front of Thai painting, can describe the past of Thai story. These commercial is looking perfect overall. However, creator choose foreigner model so it has several argument that it has contrast inadvertisement. This is because everything in first image describes Thai style,but the model is not Thai. So the questions rise up why this advertisement use foreigner model to represent Thai culture. in author opinion, connects to the second image by use connotation. The reason that Regency organizer chose outlander poser because they would like to
another commercial. This advert use Thai tradional dress and Thai painting to show Thai identity. which hardly found in this country's commercial now days. The pictures shown above were chosen form Regency Thai brandy advertisement. It is try to communicate with audience by conveying aesthetic Thai identity, the beauty of art, primitive culture and literature in the eyes of the nation. The producer bring a lot of culture that it is very interesting in Thailand, including the lications , which show Thai planting are immensely value. There explain this brandy is made by Thai and it shows Thai atyle . Also, it persuades Thai people to be proud of Thai product and Thai capability. As stated in Feathers tone (1993:13) that cultural sign is apparent movement, individuality of taste and sense of style in lifestyle. Another significant idea is to consider how the messages are demonstrated. Organizer created indirect appeal advertising because in Thailand has the law that it can not show direct product relate to alcohol in any advertisement. For that reason the producer decided to show a lot of Thai culture, literature, tradition and custom instead. Also, Regency advertisement bring many things from the natural beauty, wildlife in the forests, waters, minerals, gems, and it is also shows wisdom of Thai citizen, which are present in the authentic concept. They are express to Thai weaving, art performances and the story to convey the beauty of Thai literature. There, in the image in there advertising that I was chosen which use gorgeous wowen in traditional Thai dress stand in front of Thai painting, can describe the past of Thai story. These commercial is looking perfect overall. However, creator choose foreigner model so it has several argument that it has contrast inadvertisement. This is because everything in first image describes Thai style,but the model is not Thai. So the questions rise up why this advertisement use foreigner model to represent Thai culture. in author opinion, connects to the second image by use connotation. The reason that Regency organizer chose outlander poser because they would like to
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