Microsoft has various lines of distribution depending on the type of products. For its software packages and OS, Microsoft operates through a distributor network – with the distributor network distributing the product to all retailers. Similarly, Microsoft also targets OEM’s like laptop and desktop manufacturers. These OEM’s then supply laptops and desktops with inbuilt OS and software. Similarly, for all other softwares, Microsoft has an online presence, wherein the software can be bought and downloaded online or it can be bought in the form of CD’s and DVD’s from e commerce stores. These E commerce stores are also a major seller of Microsoft products because many different products can be bought online. Microsoft also recently took over Nokia for its entry into the mobile phones segment. And now a variety of models are being launched to gain a foothold in the very fast growing mobile segment.