Both aspects of knowledge management embody two immediate
concerns: (a) to make organizational knowledge more productive; and (b) to
produce benefits that are significantly greater than those envisioned. Knowledge
management offers an excellent opportunity to adopt previously impossible
business strategies. For example, it can open the door to the creation of an almost
unlimited network that enhances the alliances and relationships with customers
and suppliers. In enhancing customer relations, knowledge management makes
possible the discovery of new issues and opportunities through the optimum
use of knowledge assets such as contract sales and records and customer
demographics and data, including customer location and contact names.