YouTube for Direct Sales
YouTube is a terrific channel for generating direct sales for products and services.
All you have to do is show the product in action or provide a clip of the service in
question, and then ask for the sale by directing the viewer to your own website.
One of the best ways to showcase a product is in an instructional video—the online
equivalent of an old-school infomercial. Do you remember Ron Popeil’s late-night
TV ads for slicers and dicers? Create a shorter version of said Ronco ads, but focusing
on
the
useful
attributes
of
your product, and you’ll gain YouTube viewership.
The key to converting eyeballs to dollars is to generously highlight your company’s
website address or 800-number within the body of the video. Put the contact information
at
the front
of
the video, at the end of the video, and overlaid at the bottom
of the screen during the body of the clip, as Sign Warehouse (www.youtube.com/
user/signwarehouse) does in the video shown in Figure 1.8. Make it easy for interested
viewers
to find
more
information
or
place an
order.
(And, to that end, there’s
nothing wrong with mentioning the product’s price somewhere in the video.)