4.10 Discussions with industry experts suggest the following tentative conclusion.
The key to e-commerce success in both the short- and medium-term lies in the
Ongoing practice of a mix of skills rather than any one particular approach (eg such as
SEO). Lt is generally acknowledged that there is no single technology, strategy or
Marketing plan that differentiates among successful and not so successful e-commerce
Businesses.
bounceback; order replenishment; building the proposition; catalogue
Construction; fulfillment and logistics.