In accordance with Sections 6 and 7, paragraph 1, of the Trademark Act, this mark is neither distinctive nor registrable because it lacks distinctiveness. The registrar considered the meaning of the term “VIIcode” as “the 7th code” which is deemed a generic term that is related to applied services. Additionally, this term is not able for the public or users to differentiate and recognize that this service mark is different from others. Therefore, they concluded the intended mark is not sufficiently distinctive to be registered as a service mark.