The answers to question, “What do you appreciate most in the coffee you purchase?”,
50% of the respondents answered it is flavor, 40% answered it is the taste, and 10%
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answered it is strength. As for the factors influencing purchase decision, we could see from the
respondents answers that 44% of them are influenced by the price, 28% answered they are
influenced by the made, and 20% of the respondents admitted it is the advertising (Fig. 3).