The Corporate social responsibility stances includes of Laissez-faire, enlightened self-interest, forum for stakeholder interaction, and shaper of society. In my opinion H&M is placed in the 3rd stance: forum for stakeholder interaction. As to H&M, corporate social responsibility is mostly considered as the responsibility for labour conditions and environment protection during operation processes. H&M has been actively developing its identity as a responsible company, with the label "CSR" on products. The company defines CSR as "voluntary integrates social and environmental respect in its business and in its cooperation with stakeholders in order to meet, or surpass, ethical, legal and commercial expectations of the company in the surrounding environment. A main reason of H&M including CSR into its strategy is the increasing interest from the public about the production of the clothes they wear. Also, without own factories, the company outsourced its major production in low-wage labour areas, such as China, India, Bangladesh. In these low labour cost regions, there are risks that manufacturers would employ child labour while the company, without direct control of manufacturing progress, will be endangered. H&M, in reaction, started a range of CSR activities to protect labour rights and conditions and further reached environment and union rights issues. The company has updated the rules and principles following the Code of Conduct for manufacturers to comply with, and developed incentive and reward system for responsible partners. For protecting environment the company has also made considerable progress, for instance, the energy and water saving in operational processes. And H&M also took the strategy of combining latest trends with classic design to create modern sustainability.