Crafting a theory-based logic model afforded the Coordinating Council the opportunity to explore the major assumptions about health literacy while designing a more effective plan to influence program outcomes in a culturally and economically diverse state. Incorporating behavioral theory into the health literacy logic model permitted the contextualization needed to identify individuals or systems that were amenable to modification. Building the model on an ecological framework has the potential to accelerate the achievement of the logic models long-term goals while promoting sustainability and making evaluation more engrained and systematic. Although the Health Belief Model, Social Cognitive Theory, Stages of Change, and Social Planning Model were emphasized in this model, other behavioral health theories can be readily adapted. The utility of the resultant logic model and its relative simplicity will hopefully result in its adoption by other communities nationwide and abroad