the ability to sustain a continuous focus on the task at hand is so central to performing well that it can't be over emphasised. Attention control is nothing more than ability to 'tune in' to what is not. The goal is a one pointed form of concentration, so complete that a total loss of 'self' occurs in the act of focusing. The more deeply an athlete can become immersed in the relevant aspects of play, the deeper the concentration and the greater the loss of self. Athletes consistently report that they lose self consciousness when they are concentrating well.