Businesses can also damage their reputations by mishandling bad reviews, phony or otherwise. An Arizona bakery wentviral in 2013 after an unflattering appearance on a reality show drew negative social media attention.The bakery's owners used Facebook, Yelp, and Reddit to make personal attacks against anyone who had posted a negative review and quickly gained unwanted notoriety.Other businesses offering "reputation management services have also come under scrutiny for using underhanded tactics and loopholes