Economic
Economic factors also affect the company. Cathay Pacific was greatly affected by
the exchange rate and cut back in commodity trade. For the past years Hong Kong
experienced economic growth as well as other Asian countries. The growth of other
Asian economies pushed Cathay Pacific to expand its operations. Internally, the
company is doing well. It constantly assesses the economies of the countries where
it operates as economy affects the decision-making process and buyer behaviour of
the customers.