such as how many prospects to call on per week or month, how many sales they aim to close, or how much revenue they want to generate.Then,as they execute on the plan,they measure their progress to see how they're doing .An old but favorite expression in the business world is : "Plan your work and work your plan. " It's still the way most successful people operate and is by far the most effective way to get from where you are today to where you want to be