Magazines are thriving today. True, the general interest magazine has gone by the wayside (see the Magazines and Newsletters lecture). But the special niche magazines are catching on. Advertisers are anxious to target their ads to specialized audiences.
Some print magazines are even taking advantage of technology to deliver the same magazine with specialized advertising for targeted geographical regions. It won't be long until the technology will allow them to target advertising specifically to each advertiser.
Magazines are also finding a niche in new media, too. Whether on the World Wide Web or on compact disk, 'zines are popping up . 'Zines are magazines that exist in electronic form only and can contain sound and animation that print cannot. They may cover a tightly focused topic and may exist for one issue only. Or they may be "high gloss" magazines, such as Slate or Salon or The Onion. You can find an index of online 'zines at a www.online-magazine.com/guides.htm .
And, of course, like the newspapers, magazines are experimenting with moving their print content online.