That article is really helpful, and actually explains what I want to do in mobile marketing. I want to get creative with hooks and angles and landing pages and be able to scale them to huge proportions.
This quote from Ryans thread explains it:
"Around the office we say, “dare to be different!” Make your own unique landing page and analyze your tracking data. Make your competitive advantage your hook and angle, landing page, and intelligent data. By doing this you’ll not only become a successful affiliate for years to come you’ll also be successful on other mediums such as mobile. The traffic source is not the final piece of the puzzle, you should be able to make any source work, it’s about your marketing skills!"
So far this is what I have been doing in the dating niche. Creating lots of different angles and hooks in my banners and landing pages. I've gotten some campaigns to break even but none profitable for more than 1 day. Just need to keep working on it.
When I posted the "frustrated" response I was kinda pissed off (car died and I had to get the starter replaced, waste of time and money)... but the response was helpful
thanks for that reply mark_b