Questions
1. What type of custom survey research projects might Walker
Market Research and Analysis conduct for its clients?
2. What stages are involved in conducting a survey? For which
stages might a client company hire a research supplier like
Walker Research? Data Source?
3. What is the purpose of customer satisfaction measurement?
4. What measures, other than findings from surveys, might a company
use to evaluate the effectiveness of a total quality management
program?
- To improve their relationship with customers and how the company or products actions are perceived by the audiences, and how these perceptions affect their image, reputation, corporate citizenship, recruiting, sales