the proposed bank would be well located in its market area, providing convenient access for the entire community through two major north-south thoroughfares. Moreover, there would be numerous retail establishments surrounding the proposed bank's site. Customers who patronized those stores would be able to complete their shopping and banking at one convenient location. Finally, the new bank would be located across the street from the southern Methodist university campus, one of the market area's largest employers. The organizers believed the bank could attract the university's administration, faculty, staff, and students as customers.