Life Cycle Assessment (LCA) has been used widely as a tool to quantify the full range of environmental impacts of systems across the supply chain including food products. Anderson and Ohlsson (1998), Foster et al. (2006), Schau and Fet (2008) and Roy et al. (2009) all provide information on the multitude and variety of LCA studies performed in this sector and Notarnicola et al. (2012) highlight how important it is that ‘we do more integrated LCA studies with regard to our entire food production and consumption system’. In recent years however, the increased focus on GHG accounting over the entire supply chain has lead to the popularity of the single-issue LCA variant carbon footprinting (CFP) soaring. Williams et al. (2012) note that carbon footprinting is one of the foremost methods available for helping tackle the threat of climate change through quantifying anthropogenic GHG impact. However, as noted by Finkbeiner (2009) climate change is not the only environmental issue of relevance and therefore carbon footprint (CFP) ‘is not in all cases the right proxy to support sustainable production and consumption.’