Additionally, the CGF board made the following
recommendations:
• The CGF pillar responsible for the Consumer Engagement
Protocol initiative will be Operational Excellence.
• Retail leadership was strongly recommended for the
Next-Generation Product Identification initiative.
The board also indicated that the responsible pillar
will be Operational Excellence.
• As a first step for the Sustainable Packaging Consortium
initiative, the board recommended that the Sustainability
Working Group validate the proposal and that ambitious
targets should be set.
The named strategic pillars have considered these topics to
be very relevant and have integrated them with high priority
into their programs.
Outlook: Next Steps
Beyond the three selected initiatives, a number of other ideas
that came out of the crowdsourcing process and workshop
are interesting to qualify further.
The Emerging Trends Steering Group will continue their
activities by reviewing these ideas and evaluating potential
further analysis with the respective strategic pillars and/
or working groups of CGF. The outcomes of this exercise
and the subsequent mobilization will be communicated in
due course.
Call to Action
We invite you to engage in and support the three
collaborative initiatives to help ensure a strong “Future
Value Chain” that can more efficiently and effectively serve
consumers and shoppers around the world