Elaborate global products / technology to be more domestic approach
Need more local content support via local team or partner
More choices of product availability for press testimonial
Local spokesperson or the flexible international executive time for interview
Media focus: IT / construction / engineer / Home & Décor / banking / transportation / education
New media opportunities: Transportation / Education / Healthcare
Continue and sustain thought leadership PR opportunities through Axis’s sources i.e. executives, white paper, success story, partner deliverables and products