The facilities needed by most of the tourist were souvenir shops, car park and traveling information, respectively. They also wanted the modest way of living and the community's tradition way of life to be conserved.
For the opportunity, according to the government's policy of promoting local tourism, there were several local, central, and education organizations to help while the threat of the market was its location. The market was located behind damnernsaduak floating market if we come from the main road.
The strategies which should be used to the market are 1) market penetration, this strategy I used to increase regular or current customers such as Thai people who come with family or friend. 2) market development, this strategy is used to focus on foreign tourists since there is more competition and less tourists due to poor economy. 3) product development, this strategy is used to expand the market. In addition, the quality of food should be improved, especially local food and snacks which are rare.