Bunny Ventures plans to list on the Stock Exchange of Thailand by 2016 in a bid to seek 2 billion baht in funds for new businesses such as playboy Clubs and merchandising. The two planned businesses would be the key revenue generators, while the media business would serve as a communications tool to build the brand. The merchandising push will include Playboy-branded products such as premium beer. The clubs will feature luxurious entertainment activities for members in the setting of a living room, Playmate bar, dining room and club room. All activities will take place in a lavish, private hideaway. Playboy Lounges currently operate in London, Los Angeles, Macau and Cancun. To access the Playboy Club, one must be a member. The first-time membership fee costs 3 million baht and is limited to 300 members.