According to Jackson and colleagues(1996), tourists are most likely to refer to an experience as positive when they can reflect on the culture and heritage of an area, appreciate social factors, have control of their experience, experience positive exchanges between members of the host community and themselves, and respond to external factors such as beautiful scenery and appealing attractions Negative experiences, on the other hand, are most likely to be attributed to"bad luck" or other external factors, such as bad service in the tourism industry or the host population.
In many studies, the visitor experience is typed and molded into concrete descriptors. However, as Stewart(1998, p. 392) indicates, "There is a growing uneasiness regarding dominant research perspectives that still rely on concepts and methods depicting leisure experiences as something that individuals can easily frame, that endures through time, and whose essential qualities are captured in a single image