it was found that mothers who think their kids have been given sugar (even though their kids haven’t been given any), will almost always say their kids are acting hyper. On the flip-side, if they think their kids haven’t been given sugar (even if they have in actuality), they will almost always say their kids are acting normal; even though in both cases there is no actual discernible difference of behavior being observed between the two. It’s almost all in the parent’s head.