Development of effective whitening ingredients is among what Shiseido excels the most. For example, “arbutin” and “stabilized vitamin C derivative” are whitening ingredients that Shiseido developed and spread throughout the world.
Shiseido has worked on the researches regarding dark spots for the entire skin from macro level to micro level such as gene before anyone else in the world, discovered new phenomenon unique to dark spots, and is making use of the results for developing excellent ingredients.