Are considerable in two dimensions the first dimension
if their opinions are negative, about products people
managers and organization each one of these references
should be sent to a person or a special group (for example,
customer's unit or product unit and sale's unit) so that they
can consider these references and present their opinion.
The most important part is that taken decisions on that
references should be announced to them in order to find
that this media has been considered by organization and
to invite others in taking part announcing opinion by this
media. The second dimension: if represented references
be positive and be in framework defying organization it
is required that to reply to persons opinion and appreciate
them because of their attention to you. Answering to
person's opinions shows that they are important for us and
makes that people feel they are satisfied.