A DHL’company can achieve a competitive by various means, e.g., by manufacturing products more cheaply than competitors by offering unique products or services, or by concentrating on small market niches. DHL’ company has adopted business strategy is to use mass customization. The call is simple Production according to customer requirements. Which is to produce and store in the job (work in process: WIP) is not complete. When a customer orders a product he had taken during the production process through the various stages remaining until the product according to customer requirements. With the intense competition for business customers have different needs, DHL’ company a strategy Mass customization. To create a flexible and meet the needs of customers in a variety of reasonable costs and time to customer requirements. Make to order advantage is low cost but slow service. Make to stock to make the advantage is that the customer gets the service is fast, but the high cost, so the use of mass customization. The most effective because customer service needs and reduce the risk of cost as well. Enabling customers to choose dhl because productivity is caused by the objective of both the quick service and great efficiency in shipping.