Dunkin’ Donuts.
Dunkin’ Donuts sells 52 varieties of donuts and
other baked goods. But the majority of the company’s profits now
come from its coffee drinks, of which it sells approximately 1 bil-
lion each year. With its n
early 9,000 stores in 31 countries,
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Dunkin’ Donuts positions itself as the coffee spot for the “average
Joe,” those customers who need breakfast and a caffeine hit on
their way to work rather than Wi-Fi and a sunny place to sit for
hours. The chain further distinguishes itself by promoting its
double-brewed coffee, which helps maintain the coffee flavor
even when customers add milk, sugar, and ice.