3.most of time today farmers and other in the channel are adjusting to the retailer need and strategies
4.foodchainstore are reaching back into the marketing channel to control the timing ,condition of delivery,and quality of foods.
5.this may lead to retail ownership of food processing operations, to purchasing by quality specifications, or to private label programs.
6.food retailers become the focal point of the food industry instead of food processors through coordination of retailers.
7.food retailer gained this position through growth in size, the chainstore and supermarket movements and the development of their own brands.
8.this private and controlled labels of retailers weakened the dominance over the food industry that had been held by food processors through nationally advertised brands
9. This shows how competition and marketing strategy have altered the food industry