The emergence of globalization of markets and production in the world. Are a major cause of the economic integration of the world is growing rapidly through various activities. International Business The driving force of globalization's implementation is important. Efforts to make barriers on trade and investment between countries fell. Or finally disappear Advances in technology and communications that occur quickly. It makes the link between the world as it thoroughly.
So when executives saw an opportunity to be under pressure from the competition. Until you decide to enter the market overseas. Organization to formulate a strategy to enter the international market in various ways. By consider the criteria and guidelines for deciding strategy accordingly.
The contents of this report is a report about the company IKEA will begin by explaining the history and concept of the company. And the decision to enter the international market of IKEA also describes the future plans of the company IKEA and a case study for the person who wants to learn and understand the rules and guidelines in deciding the strategy accordingly.
The contents of this report is a report about the company IKEA.