Political Forces The political forces that affect Coca Cola are mostly different rules and regulations the company needs to follow in order to not break the law. Coca Cola promote their product as a strictly non-alcoholic beverage. Because of this they are constantly monitored by the government and health authorities on what they put in their drinks. Coca Cola are monitored by more than 200 governments and health authorities which also includes Muslim countries where Coca Cola need to include a Halal stamp on their product. In term of price, some countries increase the tax of soft drink and sweet beverage to avoid the disease, which are obesity.