technological advances provide ne ways for people to send and receive messages. we have seen the evolution from spoken word to radio to television to online communication eash new communication technology has the potential to contribute to the repertoire of a public relations practithioner by providing yet another online communication vehicle As you read this book it is likely some new technology is being employed online as a communication tool therefore we do not pretend to have the most up to date inventory of the latest communication technology in public relatons instead this chapter discusses some of the more recent developments in communication technology found online and their implications for pubilc relations and its effect on society the next section comcentrates on defining some key terme and examining their application to pubilc relations.