2. Literature Review
1.2. Mobile Hotel Reservation
Basically, internet acts as one of the reservation avenue for customers to reserve a room. Potential customers can access all sorts of hotel-related information searches through internet. Recently, hoteliers have started turning to Mobile Hotel Reservation in order to stay competitive and increase hotel’s revenues with the rapid growth of wireless Internet, global navigation satellite system (GNSS) and global positioning system (GPS) as well as great demand of mobile phones/devices (Wang et al,2010). Mobile Hotel Reservation system can be defined as a location based online distribution information system that enables customers worldwide to reserve hotel rooms anytime, anywhere through the use of wireless Internet, global navigation satellite system (GNSS), geographic information system (GIS), global positioning system (GPS) and mobile phones/devices such as iPhone, Blackberry and etc. (Wang et al,2010). A report from Travel Distribution Report, 2007 stated that the differences between Mobile Hotel Reservation and Online Hotel Reservation are the specific applications in relation to mobility and accessibility as well as competence of anticipating customers’ demands. With this new technology, customers of 27 hotels that adopted MHR can install the hotel reservation application through their mobile phones/devices.