Some are calling this the Second Economy or the Industrial Internet. It is bringing upon our lives a myriad of products and services that each will have to be managed and secured. The size of this market is estimated in the trillions of dollars. It is clear from the interviews conducted in the preparation of this document that surprisingly little consideration is being paid to the cyber security of this phenomenon. In the rush to market and with very little structural regulation, goods are arriving in the marketplace without adequate preparation or explanations that will protect the consumer and society.