The ambition was for Media Culture 2020 to develop joint multidisciplinary courses with
students and teachers from the five European partner universities. We could also add to the
options our students have by opening our own courses to partner university students,
establishing virtual student exchange. Our big concern in the present educational situation is
this: university budgets are cut down, that can lead to a “one size fits all” education, where
students don’t really have options to choose from and create a personal professional portfolio.
Simultaneously the industry needs individuals with original skills and knowledge sets. If we
would offer the selection of our different areas of expertise on a joint tray available for our
students, they would have more options to choose from, and study in a truly European
atmosphere.