Values represent basic convition that “a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.’’ They contain a judgment element in that they carry an individual’s ideas as to what is right,good,or desirable. Values have both content and intensity attributes.The content attribute say that a mode of conduct or end-state of existence is important.The intensity attribute specifies how important it is.When we rank an individual’s values in terms of their intensity, we obtain that person’s value system.All of us have a hierarchy of values that from our value system.this system is identified by the relative importance we assige to values such as freedom, pleasure, self-respect,