Proactive in people development, Harley-Davidson shares company values, philosophy, and brand experience with its staff and provides effective communication to its independent dealers. Professional training by members of the Harley-Davidson University in the U.S. encourages consistent service at every dealership. Thus Harley-Davidson's employees around the world can be confident about providing the genuine Harley-Davidson experience. Satisfied employees deliver outstanding services, which generate sustainable customer and brand loyalty, positive word of mouth, and ultimately higher company sales