Starting Your Own Online
CTE Advocacy Campaign
The first step when using social media as
an advoeacy tool is to determine which
platforms make the most sense for your
particular needs. Start with a search for
the policymakers and media you want to
reach. ACTE has created a social media
• Keep it short and direct.
• Employ data and stories.
• Use strong but respectful language
that makes your point clear without
descending into rudeness—this can
dilute your message and lead to removal
from social networking sites.
• I'rov ide links for more information.
• Re-tweet others' messages when
relevant to your cause, and thank
them for participating.