Marketing is a social & managerial process by which individuals & groups obtained what they need & want through creating, offering & exchanging products of value with others.
Need, Wants, Value, Cost, Products Demands Satisfaction Exchange, Marketing &Transaction, Market Marketers Relationship Core Concept Of Marketing
Markets. It consists of all potential consumers sharing a particular need or want who might be willing & able to engage in exchange to satisfy that need or want. marketing It means Working with markets to actualize potential exchanges for the purpose of satisfying human needs & wants. Marketer It means someone seeking a resource from someone else & willing to offer something of value in exchange