Agile strategy
• The aim of an agile strategy is to give a high
customer service by responding quickly to different
or changing circumstances.
• There are two aspects of agility.
– First, there is the speed of reaction; agile
organisations keep a close check on customer
demands and react quickly to changes.
– Second is the ability to tailor logistics to demands
from individual customers.
Organisations with a customer focus will typically:
• aim for complete customer satisfaction
• allow customers easy access to the organisation find
exactly what they want
• design logistics to meet, or exceed, these demands
• be flexible and respond quickly to changing customer
demands
• get a reputation for outstanding quality and value
• do after-sales checks to make sure the customers remain
satisfied
• look outwards so that they are always in touch with
customers, potential customers, competitors, and so on.
Agile strategy• The aim of an agile strategy is to give a highcustomer service by responding quickly to differentor changing circumstances.• There are two aspects of agility.– First, there is the speed of reaction; agileorganisations keep a close check on customerdemands and react quickly to changes.– Second is the ability to tailor logistics to demandsfrom individual customers. Organisations with a customer focus will typically:• aim for complete customer satisfaction• allow customers easy access to the organisation findexactly what they want• design logistics to meet, or exceed, these demands• be flexible and respond quickly to changing customerdemands• get a reputation for outstanding quality and value• do after-sales checks to make sure the customers remainsatisfied• look outwards so that they are always in touch withcustomers, potential customers, competitors, and so on.
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